The high in demand, hard to fill job is electrician with PLC and automation experience. That's the reason you would want to give for making the move. Look at any plant in the area doing production output and they're running some kind of automation. That's where your target employer would be. There is a race to the top to compete. Stunning improvements in the underlying technology makes automation possible that was not possible 20 or so years ago. It is just going to keep growing.
Regular electrical, the opposite may be true, there is a race to the bottom. Labor is in surplus relative to demand, and the surplus labor is being marshalled by the temp companies, rather than EC's as it would have been 20 years ago.
So, instead of working for an EC, someone who knows electrical at a high level, you may be working for some idiot temp agency scheduler who could not pick a fuse out of a box of copper pipe fittings if his life depended on it.
Look for some in house job with the employer, usually maintenance or facilities management, who has, and especially is, making a great investment in automation. Then they will want someone to just become familiar with the programming in order to diagnose and repair the process. Some of those are Homer Simpson jobs, sit in front of the big red button and wait for the nuke plant to start melting, and some are ... the employers run short staffed and electrician is also mechanic, general labor, operator, all at a lower than professional level.
Electrician only, no bargaining power. Electrician with PLC, you would have the option of quitting and taking another open spot, your prior spot would be hard to fill. They usually run those first and second shift equally.
For school, imo programming is where the demand and the money is.