My acoustical experience is limited to general raving and speaker worship in my not-so-distant youth. But here goes.... Lows and highs transmit and are perceived differently by the ear and the body.
Highs and mid frequencies are more directional and tend to transmit on rigidly supported surfaces, and be reflected in much the same way light would. Like walls painted black or white.... In this case walls of smooth stiff surfaces will reflect ambient sound back around the room in areas not intended by speaker aiming - solutions include damping material, and non-rigid supported panels to reduce sound deflection into unwanted areas. Some places will suspend chain supported panels to block off certain areas or create 'acoustic shadows' at areas like the bar ordering, or dining areas.
Lows and sub lows work on two other methods perceived by the body and ear - sound pressure, and physical vibration creating sound coming from objects other than the speaker itself. Isolating the speaker cabinets from the building as best as possible will reduce vibration transmission to other surfaces and the bodies of people. The sound pressure can only be limited by closure of room openings to the area you want quieter - but you must also have a path for that pressure to escape from, and you can port, or actually use duct work to relieve unwanted pressure from the room. Many sub-woofers actually use the same principle in the speaker cabinets themselves. You can also make kind of an 'air lock' to eliminate sound from escaping through the front door or into kitchen or office areas in the same way using double doors and some fan forced ducting.
Another issue is distortion - it is a waste of speaker energy for one, and muddies the water so to speak. Any audiophile will tell you that you can easily carry a comfortable conversation over undistorted sound through better amplification and better speakers through better cross-overs.
However all of the above change the sound of the room for the many for the few - IMO the problem or "perceived problem" outside of certain persons wanting to be "entertained" in a night club environment while not becoming part of it - "sitting" right next to the "dance floor" and not expecting some noise must mean they are just lame tourists to the scene and should get up on their feet and rumber thumper themselves or just go home....
Maybe just take out the tables and create a "Shuffle or wall flower Zone" for those who don't want to actually dance on the floor but just watch. This changes the activity in the area to something more conducive.