One more time ... the linchpin of the economic argument against solar isn't low sunlight conversion efficiency, it's COST.
If someone comes along with a higher efficiency panel that doesn't COST less for the energy produced, that will have no effect on subsidies or snake oil. Zilch, zero, nada. As far as whether incremental improvement in the COST of silicon solar cells has provided a competitive product, well, your mileage may vary, but it's undeniable that it has brought the industry much, much closer than it was a few years ago. So has as least one thin film tech breakthrough (First Solar's CdTe) that is actually LESS EFFICIENT than silicon.
If anyone is charging more for higher efficiency panels than is justified by the reduced cost of space for them, I consider that to be snake-oil salesmanship.