I don't have the code book on me, but each conduit type has a small section in the code book and in these individual sections it'll list the support requirements. I am in a very similar situation myself, although I have both hardwired and cord-and-plug equipment. It seems to me, after reading many many posts, that dropping a cord down to hardwired equipment is against code. Any vertical drops over 10', you're looking at needing rigid pipe. I've decided to drop EMT down and catch it with a vertical piece of strut mounted to the floor with a 4-hole foot. Supported at the 90 up top, I should only need about 8' of strut to catch it within the 10' support limit.