kwired is right. It is arguable that if there is no field wiring then the device does not fit under the NEC, or that the NEC has nothing interesting to say about its installation. Although the scope section of 690 may seem to include any photovoltaic device, you've also got section 110.3(B), which says that listed or labeled equipment shall be installed according to the instructions.
So are these poles listed? And if so, what do the instructions say? Do they mention grounding or not?
If they are listed and do not require grounding in the instructions, you have an argument under 110.3(B) that grounding is not required. If that is the case, and if this installation going to be inspected, I would ask the AHJ ahead of time if they think it is necessary to follow the grounding rules in 690, or I would even request that they not be considered under the scope of 690. It's within their power to decide.