You can run the NM vertically, horizontally, or diagonally. You can run it on the face of the block or make a hole and run it down the core. If you cross a furring strip, cut out a 1/2" channel and cover it with a nailing protector strip. If you run vertically, stay 1.25" away from the furring. There are various support devices for the NM cable that attach to the furring. You can also support it away from the furring with various straps or tape. I've used metallic duct tape successfully (passed inspection) but the concrete has to be dust-free for it to stick well. You are not required to protect the NM as long as you are 1.25" away from the furring which is the assumed location for drywall nails.