Where I've seen this the most is with starting a motor, current is much higher than normal running voltage which can bring supply voltage down and cause control contactors or other control relays to drop out momentarily, then voltage picks back up and the process starts all over again. Presuming the motor is successfully accelerating it gets a little better every cycle as the motor current would be a little less every cycle, but is still hard on motor contacts and contactor coils as they are also drawing more current when they pull in than they draw when they are "sealed in".
Or my mentioned contactor controlling the heater element that had bad thermostat - it melted down the contactor coil because it was nearly constantly drawing "pull in current" while it was cycling so fast" and that current is a lot more than "sealed in current" they are only designed to handle that draw in current for brief period of time.
If motor contactor is chattering it is hard on the motor as well, but chances are the contactor coil fails before the motor winding fails in that situation.