Dewalt Laser level

First time I saw one was while digging a trench for a plumber in the early 80's. I thought it was "space age". I can't remember what he told me it cost, but I remember thinking "don't break it"
 
Saw one of these at Costco on Saturday. I was tempted, but it just seems too cheap. Anyone try one of these yet?

The problem I have with these cheap ones is making sure the level is actually level. Those round bubble level indicators are not accurate and hard to on the tripod. Next time I will get a self leveling one.
 
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