This would typically not be done for most of the circuits that the electricians on this site deal with. We tend to deal with low voltage circuits in structures where ampacity is set by design tables. These design tables pretty much ignore crossing factors, but these tables are so conservative that this isn't a problem.
As the video describes, these are for utility distribution circuits buried in the ground. Such circuits tend to be much higher voltage, and the circuit ampacity is set by engineering calculations. These circuits are designed to be closer to the true thermal limits of the cables. In any such calculation you must evaluate every factor that could lead to any portion of the circuit overheating, and account for that.