Here's a possible, albeit remote, possibility.
The window unit was designed for 220V 50Hz operation. Knowing it was going to a 60Hz environment and knowing that the motors were not designed for 220V 60Hz, they are telling you that in order to operate it with the correct V/Hz ratio that the motors are designed for, 4.4:1, you must give it at least 260V (60Hz x 4.4 = 264V, rounded down to 260).
It's far more likely though that someone is reading it at an angle or a nameplate is blurry, or it came from China where they just don't care about accuracy...