That is the thing, single phase often is one wire at top of the pole and other one (usually the grounded conductor) a little lower. To go with three phase they need to add cross arms, whether adding one or two conductors and possibly use heavier pole than the existing one. The third conductor doesn't add all that much cost especially on only 1400' but all the other work needs done either way.
If they had to run several miles, that third conductor maybe a bigger factor, but the structures are going to still cost about the same whether adding one or two conductors.