Marketing
-Regular attendance to Remodeler council and Green Builders council at the Local Builders Association
-Trucks lettered
-Web page
-Collar shirts with logo
-Camber of Commerce member, not very active, I could change that
-Builders shows
-Pounding pavement lately, going to showrooms and getting into people faces with what I can do for them and there customers
-Cold calls, I have been doing this but I don't do it well and I don't like doing it
-I think I still have an ad running in the phone book, but that has never brought in work, I canceled all of them
-Blue book of construction gave me a lot of leads that 10 million other guys are scrabbling for, canceled that
-Ads in news papers did not bring in target customer, target customer is age 25 to 100 with household income over $50,000 per year
I am not very creative, so coming up with a flyer or material is hard and time consuming. I am too meticulous to be happy with anything creative I can come up with. Hell just about every time I read my web page I find a typo.
The past year I have started offering some other services, electrically related, but that is like trying to start a new business with no customers to start. I have also focused on getting technical training on other aspects of the industry that I am interested in and could be a revenue source.
I spoke to another electrical contractor in my area yesterday, and he is closing shop. He gave his customers to his father in-law that is also an EC. He sounded like he was charging less than I am, and basically working to hard for peanuts. I have lowered my prices in the last year and a half, but I know what I need to make, and I refuse to go under just to get work. I will go work for someone else before that happens, and that is what the other EC did.
Currently I am averaging 1 service call a week for the last year that will average $1200 in sales, and I had a large residential renovation end in Nov. That is it. Put out a lot of bids on big and small stuff. Big for me is 15,000 sqft house, or commercial property. Hell the last 2 small renovations I bid, around $1900 in electrical work, I actually made a blue print for, to try and separate myself from the cheaper competition. I think that back fired and made it even easier for competition to under bid. These numbers get my over head to a breakeven point, and pay my helper and supplier. I am not in debt, except for truck and van payment, together under $500 per month. I could sell the truck, but the money saved will not change the fact that I am not getting enough work for an income.
Most of the good contacts that I had when I was busy are out of business, not getting any business or using the cheap guys cause they are cheaper.
I guess in a year or so, maybe allot of these cheap guys will be out of business, but its going to be a rough ride getting to that point.
My wife said just go work for somebody, but to keep my lic. active, I still need to keep up insurance, and business lic. and stuff like that. It will still cost the same overhead, and I would be taking that out of my taxed pay check. Ouch. Tough times.
Thank you for listening to me blubber.