dbuckley
Senior Member
- Location
- Canterbury, New Zealand
aline said:Another thing to keep in mind is that not all customers are looking for the lowest price. The idea behind small service and repair jobs is not to be the lowest price but to provide the best value for the price you're charging.
It seems as if most electricians main goal is to be the lowest price. There's one electrician in my area that advertises he'll beat anyones price. Wouldn't it be better to advertise the professional and timely service you provide instead?
Which is great, but the big question is how do you impart those values to a customer just looking to get a job done at the cheapest price? Or, alternatively, how can you target those customers who (bluntly) want to (or maybe are willing to) spend more than is strictly necessary??
Clearly, the Geek Squad have figured out one approach to the second part of that problem, by selling image, the sizzle rather than the steak, but is that the only way...?