My questions would be:
1) Do they already have a generator that they want to use, or are they purchasing the generator.
2) How clean must the 28V be. "Very clean" is _not_ a specification. You need to know the allowable voltage range, and also the noise frequency requirements. (For example, one of those switching power supplies will produce an output that is very close to the nominal 28V, but may have lots of high frequency hash...whereas a battery bank will have its voltage vary all over the place depending upon state of charge, but will have very very low noise.)
3) What is the actual power requirement? Average? Peak? It may be better to have a smaller generator with a battery bank to provide for peak power, as well as a certain amount of filtering.
4) What sort of voltage regulation is required? Do you need 'kelvin' voltage sensing? (With high current power supplies, voltage drop in the supply conductors is a serious issue, so a standard trick is to measure the voltage at the load, and use that as part of the feedback loop which regulates the output voltage of the supply.)
IMHO it would be a waste to have a 240V genset and then use a transformer and rectifier to get to the 28V...but if a switching power supply is appropriate, then starting with a higher voltage is totally reasonable; the switching power supply has to have transformers (or inductors) anyway, and because they operate at high frequency they will be very small.
Depending upon the load, you may be far better off with a large number of small switching power supplies, each handling a specific portion of the load.
If you simply want to buy a high current 28V genset, consider using a welder
-Jon