I can see some not thinking proper overload protection is necessarily worth it with general purpose motor of maybe 5 hp or less, especially if you have an application that would seldom have mechanical overloading. Those motors are low enough cost and some places may have spare motors in stock for replacements where necessary and might see them as expendible. Even having overload protection but not setting it properly may not really save you much. Sure you may have less shut down on small overloads, but allowing to run at a little higher loading still is going to lessen winding life over time. Having proper protection and paying attention to what is going on when it does trip maybe would lead one to realize they have undersized equipment to begin with (for what they are demanding it to do anyway). This not only lessens motor life but possibly other driven components over time as well.
Are you kidding me? A Klixon thermal switch is a couple bucks. That’s why you see thermal switches used in small motors. The RC manual motor starters are a game changer though. The starter becomes just two parts.