Well, what would you expect from a manufacturer?
In some ways, Southwire is competing against itself because it's one of the biggest manufacturers of both copper and aluminum wire and cable. But they win either way.
99.9% of homes here have aluminum wire for the service cable or lateral. So do many commercial buildings, as well as many larger sized branch circuits. I have no problem using aluminum wire and I think as the "sales pitch" says, many of the bad impressions about AL wire are longstanding myths.
Unlike the AFCI's, I have no problem trusting the wire manufacturers considering they have probably spent hundreds of millions developing aluminum wire into the product it is today.