The thing is about most electric utilities is to us the consumer there is no free market, its a monopoly and in most cases owned by private equity or share holders. Here in Oregon some utilities are owned by a local town or there are rural cooperatives run by a public board.
I have herd of some places out east where you can choose what utility you have, however I am not sure how that works?
I doubt anywhere has two sets of primary distribution owned by two or more competing companies in a free market?
In exchange for the privlage of being a 'monopoly' (public or private) is it unfair to ask for clean air and water in return? Now how thats best accomplished could be up for debate, here in Oregon I believe the utilities pay a tax and the revenue from that tax go to a independent energy conservation non profit that then funds grant programs like LED lighting, heatpumps and solar. But I am not sure exactly how it all works.