I recently moved from big city in VA to rural town in NC. I had a small electrical contracting firm in VA, grew up there, knew everyone, didn't have to advertise business at all things were great. Moved to be closer to family, my dad passed away a couple of years ago and mom and sis live in NC. I don't regret the move at all, but trying to best figure how to get the word out. I ran an ad in small town newspaper and got a couple of service calls but not much, customers were pleased with work and I'm sure they will pass on referrals. There is a large city about 30miles away and I'm putting ad in paper there next week. Thinking about advertising as lowest rates in town and I've checked with area contractors about their rates and I can beat those but....................... not really SURE if I should do this or not. It would be a rate I could live with for a while but wouldn't want to do this all the time. With the economy in the gutter, and being new in town, not sure how to get the word out. I know I just can't sit and do nothing. Advertising rates aren't cheap, just trying to get idea on what would be best......................................any ideas.................I did join the local home builders association and first meeting is in a couple weeks.....................any thoughts????????????????