Public service alerts are valuable, and we need more whistle blowing in our industry. Especially where private entities abuse public policy and exploit people.
However, I've never seen a negative report against any BBB member. I feel more comfortable doing business with eBay members, since they have some feedback available in the public domain.
This private organization has aggressive recruiting in my area. BBB telemarketers recruit by phone, during business hours, and can't be asked for a call back number, until their script is finished.
I thought the cost of membership was high, especially for website logos, but the reward was less clear to me.