Someone almost didn't call you because of the appearance of your web site?
I know what you mean. I found an ad on Cragilist looking for an electrician and responded. Guy emailed me his number, I called, and went out to look at the job.
As we were talking, he commented that he had seen my website, but didn't call me because he thought I was a huge outfit with hundreds of employees, and he didn't want to pay for all that.
So it's a 'darned if you do, darned if you don't' proposition. Just tell folks they can't judge a book by it's cover.