Granted I'm not a physicist or a lightning protection expert, but I believe this is incorrect. Lightning tends to strike tall objects because it takes the shortest path through the air, which has the most resistance. The differences in resistance among a street pole or a tree are negligible compared to the air resistance, and therefore have little to no effect. The build up in potential happens between the tip of the object and the thundercloud above, regardless of the material of the object.
Put another way, if metal objects were that much more likely to be struck by lightning, no one would ever build metal barns on the Midwestern plains. But they do and it's not a problem.
This is to be distinguished from how the different materials matter once lightning has decided to strike that object or a location nearby.