brian john said:
Look I think his trucks look cheesy and I never liked the Sparky thing, Like a plumber called leaky yeah I want him working on my house. Not my thing, I am not envious, I just do not think it is professional sounding or looking.
I too find a lot of advertising and marketing cheesy. It really doesn't matter what I think though. What really matters is what works.
I can come up with a company name, advertising, marketing material and truck graphics that I think are proffesional sounding and look great but if it doesn't work what good is it?
The important thing is to find something that works. If it works who cares if it's cheesy?
I would rather have cheesy advertising that works and gets the phone to ring than advertising that I think looks professional but leaves me wondering if my phone is working.
I would never have thought to name a company "The Geek Squad" and have technicians running around with badges but someone did and I think they're a genius. Others may think it's cheesy.