chile-tina...
can you not see this correlation...old timer, works out of house, has no overhead (office is in the corner of his kitchen and consists of an answering machine and a pad of paper, van is 15 yrs off and paid for, etc) so he charges $55/hr...his OH costs him $5/hr...so he apparently does pretty well...
but, and here is the rub...youngbuck johnny goes into business...now he's young and just got married...he wants to buy a home for him and his wife...the average starter home is $300,000 (this is the same town as the old timer has been in for 40 yrs)...he buys a new truck, has a computer, and a cell phone...in order to pay himself enough to afford his house, he has to charge $100/hr...
average customer calls both guys to get a quote...and old timer is 1/2 the price of youngbuck johnny...old timer has been around forever and must know what he's doing...so youngbuck johnny must be ripping the customer off, right?
i'm not saying increase OH, or get a shop, or anything like that...I am saying, if someone is hurting the industry, they are hurting the industry...no matter what the reasons are...