I have listed product. It does not cost $20k but it's expensive and it takes time.
If the student wants to manufacture luminaires and have them listed, he needs to use one of the testing laboratories recognized by the code. And yes, ETL is one of them. I use ETL and have a positive experience with them.
There are two steps to getting a listing on your product. First whatever it is that you manufacture needs to be submitted along with lots of paperwork. Then after that gets approved they have to inspect the facility that manufactures the product as a prerequisite to issuing an Authorization To Mark. The result is a listed product and a plant authorized to produce and label product.