Marketing methods used

[Mark A.]

There are so many conventional and unconventional marketing methods for electrical service people, I was just wondering what has been successful for you, if you're willing to share?

Also, how do you track the success of your marketing efforts?

1. "For service call #" stickers on new panels
2. Door hangers left at neighbors anytime you're on site at a new client
3. Buttering up realtors, other tradesmen/handymen
4. Direct mail
5. Lawn signs
6. Yelp/Angie's List, etc.
7. Etc.

Thanks!

 

[Coppersmith]

There are so many conventional and unconventional marketing methods for electrical service people, I was just wondering what has been successful for you, if you're willing to share?

Also, how do you track the success of your marketing efforts?Thanks!

1. "For service call #" stickers on new panels - Don't do it but have been considering it.

2. Door hangers left at neighbors anytime you're on site at a new client - did it once, lots of walking, illegal in most developments (soliciting), got one job from it.

3. Buttering up realtors - a total waste of time.

, other tradesmen/handymen - I always exchange cards with other tradesmen, occasionally I get a referral. Join a BNI group and this works better.

4. Direct mail - a waste of money

5. Lawn signs - illegal around here (they are called "snipe signs").

6. Yelp/Angie's List, etc. - good reviews on any website people check are a good source of business. Bad reviews will kill your business.

7. Etc. - Home Advisor, Porch, and other referral services can be very good if you respond instantly (first to respond usually gets the job.) Be careful though - read the fine print in the agreement. Leaving my be hard.

8. Newspaper/magazine/shopper ads - a waste of money

9. Better business Bureau- I have been getting a fair amount of business from my membership

10. Personal referrals from previous customers - your absolute best source of business. Encourage customers to write reviews for you and post them on their local neighborhood facebook page, yelp, and anywhere else.

 

[Coppersmith]

11. Vehicle wrap/signage - questionable. In three years I've only had one person tell me my vehicle signage is what caused them to call me. Most vehicles wraps I see are so "busy" it's hard to make out the company name and phone#. I would suggest concentrating on the back of the vehicle since people will be staring at it for long periods when waiting behind you in traffic. Be simple in design. One advantage of a vehicle wrap is it will turn a used, ugly, rusty vehicle into something new-like. Works especially well on used U-Haul box trucks from what I've seen.