Given the image is straight from the manufacturer's website, I'd bet money it was staged to begin with. It's not a 'real' installation, just some NM pulled through some carefully-placed product for the purpose of making a great promo image.
In fact, at the very opening of the video you can tell it's a set, not a construction site. There's no plumbing, no ducts, and most telling: there are NO trusses.

In fact, at the very opening of the video you can tell it's a set, not a construction site. There's no plumbing, no ducts, and most telling: there are NO trusses.
