It really isn't. If you have a refrigerator that says in its instructions that it requires an individual branch circuit, and the branch circuit has only a single receptacle outlet at which a duplex receptacle is installed, and is located behind the refrigerator as is typical, then it would be ridiculous to say that's a 110.3(B) violation because it's not an individual branch circuit.
Likewise, you could install an individual branch circuit for a compressor with a 6-15 plug on it, and put multiple 6-15 receptacles on the branch circuit around your garage, so you can roll the compressor around to various locations. That's still an individual branch circuit, despite the multiple receptacles, as the circuit is designed to only supply one piece of utilization equipment. [Maybe welder and 6-30 or 6-50 would be a better example.]
Cheers, Wayne