It isn't.
My position is that a watt is an instantaneous unit. That what it is. So watt needs no qualification.It is just a watt.
Of course you can use a qualifier like average to get average power over a period.
You treat watt values and power values differently??? Why?
With dimensional units or values you seemed to take the same stance. You have stated that "kW is an instantaneous value. Time or duration doesn't come into it." The presence of three time dimensions instead of two in the units associated with the value does not mean time or duration does not come into it.
Our meters usually report average watts, not instantaneous watts, especially for AC systems where we would average over a cycle or more. The idea that we report an average watt value but want to call it an instantaneous value seems odd to me. I could understand you trying to make a point that the average value is a scalar instead of a vector but to say it is instantaneous makes no sense.
Why take the position that the default for watt must mean an instantaneous value? Consider that in physics "watt" is an average value and by using the unqualified "watt" one usually means an average value (unless the context is a clear qualifier). It is when referencing power at an instant in time that we would add the "instantaneous" qualifier to get "instantaneous watts".
Even with balanced, steady-state three phase where the power is constant for the system as a whole (the time-varying components cancel but a constant component remains when you sum the three instantaneous power functions), we still have to consider what happens with the individual phases and that the power is cyclical in nature or we will not be able explain the actions in the individual phase conductors and how the physical arrangement can make them change.
I see that saying watt values are instantaneous and that time doesn't come into is opinion rather than fact. I can agree with that persepctuve from a limited viewpoint (like with constant DC values).
As for facts supporting both average and instantaneous values, consider the following returned via a simple search (that mirror the countless others you can find):
http://hyperphysics.phy-astr.gsu.edu/hbase/electric/powerac.html#c2
Concerning reactive power from Pender's EE principles reference:
Pender said:
The name "wattless component" is sometimes used for reactive component, since the average watts corresponding to this component of current or p.d. is zero; the instantaneous watts corresponding to this component, however, are not zero. Hence the adjective "wattless" is misleading.
and for a local other than myself we have from our very own winnie:
http://forums.mikeholt.com/showthread.php?t=94657&p=780615#post780615
Anyway, I hope my position is clear enough and I fail to see the value in saying that the kW value used in utility billing is instantaneous.
Can't think of anything else to say at this point other than I think I disagree with what I think you were saying but I still doubt I'm completely clear on what you meant.