If you compare the following two columns of ampacity values:
(1) (2011) Table 400.5(A)(2), "Ampacity of Cable Types SC, . . . W", the 75C column F (3 current carrying conductors)
(2) (2011) Table 310.15(B)(20) "Ampacities of Not More Than Three Single Insulated Conductors Supported on a Messenger", the 75 C column
Then you will find that the numbers are very close.
My conclusion is that the ampacities for cord in Article 400 are based on free air conditions, because cords are typically not enclosed. While different types of 75C insulation might have different ampacity values, because the insulation's thickness or R-value differs, I think that is a small effect. It could, however, explain the small differences in the above comparison.
It stands to reason, then, that when you are terminating a cord on a piece of equipment in an enclosure, since the cord is not longer in free air, the lower ampacity values of Table 310.15(B)(16) apply, as specified by 110.14(C)(1).
Cheers, Wayne