I fail to see how the of load & demand for the service entrance conductor would not apply.
230.90 plays into this. A couple examples:
Suppose we have an underground service lateral to a post at the edge of the property. The post has the service point, a 200A meter base, and underground service conductors to a building (no OCPD on the post). And suppose the calculated load on the service is 165A, of which 80A is continuous. And NEC 310.12 does not apply. The underground service conductors terminate in a handhole adjacent to the building, and service entrance conductors run from the handhole to one or more service disconnects/OCPD. All conductors and wire connectors are 90C rated, as are the meter base load side terminals (this is allowed by the UL standard for meter bases, not sure how common it is for a meter base to be so labeled).
Case 1. A single service disconnect/OCPD. Per 215.3, It has to be rated at least 165A + 25% * 80A = 185A because it supplies a feeder (either wire type or just panelboard busbars) carrying the full load, and the OCPD is not 100% rated. So a single 200A OCPD.
The service entrance conductors need to have a 75C termination rating of at least 185A per 230.42. So they need to be 3/0 Cu or 250 kcmil Al.
In contrast, the underground service conductors from the post to the handhole have no limit on their termination rating, and need only have an ampacity (which can be based on the 90C column) of 176A (the greater of the load of 165A and one more than the next lower OCPD rating per 240.4(B)). So that means they could be 2/0 Cu or 4/0 Al.
Case 2. From the handhole two sets of SECs go to two separate service disconnects/OCPDs. Now the underground service conductors only need to have a (90C) ampacity of at least the load of 165A, per 230.90(A) Exception 3. So they could be 1/0 Cu or 3/0 Al.
Cheers, Wayne