I guess I should have stated that power consumption was not the only complaint. In colder parts of the country, the water in the ground is colder and takes longer to heat or doesn't heat well in the tankless. Also, there were complaints about the water getting cold or having cold "spurts" even after getting hot and running for a while. Also, as has been mentioned, the water flow and pressure is not as good with the tankless. I guess the #1 thing was the high initial cost vs 20+ years to recover the cost via the supposed energy savings. And, they are not maintenance free, they get clogged up with scale after a while and have to be cleaned out. Of course tanked models get scale in them also, but you can drain them occasionally and minimize this. On the tankless, you have to disconnect them (plumbing & electrical) to clean them.