Insulation vs "ambient", they are not the same.
I would have to agree that you cannot apply 310.15 exception in 320.80 here is an example of 310.15 from 2005 HB. No mention of "insulation".
(2) Selection of Ampacity Where more than one calculated or tabulated ampacity could apply for a given circuit length, the lowest value shall be used.
Exception: Where two different ampacities apply to adjacent portions of a circuit, the higher ampacity shall be permitted to be used beyond the point of transition, a distance equal to 3.0 m (10 ft) or 10 percent of the circuit length figured at the higher ampacity, whichever is less.
Example
Three 500-kcmil THW conductors in a rigid conduit are run from a motor control center for 12 ft past a heat-treating furnace to a pump motor located 150 ft from the motor control center. Where run in a 78?F to 86?F ambient temperature, the conductors have an ampacity of 380 amperes, per Table 310.16. The ambient temperature near the furnace, where the conduit is run, is found to be 113?F, and the length of this particular part of the run is greater than 10 ft and more than 10 percent of the total length of the run at the 78?F to 86?F ambient. Determine the ampacity of total run in accordance with 310.15(A)(2).
Solution
In accordance with the correction factors for temperature at the bottom of Table 310.16, the ampacity is 0.82 ? 380 amperes, or 311.6 amperes. This, therefore, is the ampacity of the total run, in accordance with 310.15(A)(2).
Had the run near the furnace at the 113?F ambient been 10 ft or less in length, the ampacity of the entire run would have been 380 amperes, in accordance with the exception to 310.15(A)(2). The heat-sinking effect of the run at the lower ambient temperature would have been sufficient to reduce the temperature of the conductor near the furnace.