If a tree falls in a forest....
If the vendor of this product is truthful about how well the zero export technology works, and I buy their equipment and plug it in, so that what the utility sees is simply my house as a residential load using less electricity, then they might be unhappy that I am buying less electricity, but frankly none of their business. I'm not putting anything strange on their network.
If, on the other hand the utility sees power factor changes, injection of harmonics, or some other change that is visible on their network, then that is a rather different story.
IMHO if my system doesn't 'broadcast' onto the utility wires, then the burden of proof is on the utility that there is a deleterious impact. But if the system does 'broadcast' its presence then the burden of proof switches to the vendor.
-Jon