The NEC does not state a maximum number of outlets per circuit. Local jurisdictions may require something different. The NEC does state that the minimum unit load shall not be less than 3 va / sq. ft. (220.14 (J) So if you were to have 1800 sq. ft. of calculated floor area (220.11), if you were using 15 amp circuits, the calculation would be:
1800 sq. ft. x 3 va (watts) divided by 15a x 120v
5400 divided by 1800 = (3) 15a circuits for general lighting
if using 20a circuits:
1800 sq. ft. x 3va (watts) divided by 20a x 120v
5400 divided by 2400 = 2.25 (or 3 since there is no such thing as .25 of a circuit) 20a circuits for general lighting
Where some people are confused by thinking you can only use 80% of the branch circuit, they are either thinking of continuous loads, which dwelling unit receptacles and lights are not, or they are thinking of 210.23 (A)(1) which states that the rating of any ONE cord and plug connected utilization equipment not fastened in place shall not exceed 80% of the branch circuit rating (breaker size).