H'mmm
Never thought about it but 240 volts divided by 709 ohms is .34 amps, while 480 volts divided by 709 ohms is .68 amps, and this is only till the armature is fully pulled in which the current will drop off, while I can see that a doubling of the current might cause the coil to over heat and the fact that the pull in will be much faster at 480 volts, once the armature is fully engaged the current would drop off and maybe to a level that would not burn up the coil, I have seen many relays that would take a very wide range of voltages on the coil, a look on Square D's web site might give us the hold in current verses the pull in current, I'll see if I can find it, I'll bet that coil wouldn't last too long if the contactor failed to pull in just once. I think the design of the coil is to allow it to not fail in the event of the armature being stuck. I remember many of the AB series 800 coils being dual voltage with jumpers to change the voltage.
You would think that a 480 volt coil would be double the ohms as a 240 volt coil? like 1418 ohms? or visa versa the 240 volt coil would be half of what a 480 coil is like 1500 ohms from the 3k he read from the 480 volt coil