bob...1) we are beyond free estimates...now we are actually talking about charging for service calls and taking a loss
I have gotten many service changes out of service calls from that "LOSS". Profit from a SC is over a $1000.00 for a days work. Beats sitting home waiting for a cherry job to come in. That customer gave my name to someone else or needed one some time later. The idea was to get my name and number into as many homes as possible.
To me, paying $500.00 a month on a Yellow Pages ad is a loss. I would rather put that money into lettering on a new truck.