We charge...
We charge...
Good discourse here.
We charge $65 / hour. Minimum 1 hour.
We are not the lowest, and we are not the highest.
Several well established ECs in the area charge around this price as well.
Do I think this is high enough? No way!
That is why we are in the process of producing a flat rate system.
We use it for our contractors, but have not finished it enough for our HO service calls.
There are 2 ECs in our area that are part of the big franchise flat rate system. On average they are charging $150 / hour.
Unfortunately, both of them are not doing well. They both have large color ads in every phone book, vehicle wraps, radio ads, etc...
We have pricing for about 1/3 of the items we work with.
I think flat rate is the way to go because it sets up a price, that you give to your customer... the price is what it is... materials, labor, profit... all included. When you present that price to your customer... in writing, it makes a big impression. When some people see it in writing, they think it is stone clad... and can't be changed.
You all need to get with James, because he is developing the most extensive flat rate pricing system I have seen.
We used to bid everything... and I used to break every item out. People liked the way I did things. They liked to see how much things cost (or how much they were being charged, anyway)... but I spent waaayyyy too long on doing that, and we got underbid by the 'lectrician doing side work.
("Here you go, Mr.'Lectrician, here is what the last guy gave us...")
("$100!!! Ma'am, that's way too much! I can do it for $99!")
("You're my hero!")
So, I changed my mindset, I raised my prices, stopped breaking things out, gave an overall better first impression, and got into many more doors.
As several have mentioned on this forum, the people that don't want your prices, are probably not the customers you want. In fact, if you DO lower your prices to get them, you will probably find out that they are your worst customer... and they will want it for lower still.
Another item that helps in the sale is that we are in the process of giving a written guarantee. That gives people the warm and fuzzy.
Oh, and another thing... I don't run a 1 man shop. I have employees. So, getting them onboard is key... and getting billable hours is key!
Let the discourse continue!
Greg