Just to point out the proper way of using the white in either 2- or 3-condcutor cables: Of course, when the fixture is at the end of the run, the neutral will be the white wire from switch to switch (to switch, if a 4-way is involved).
If you feed the fixture box with the hot and neutral, naturally the incoming neutral goes directly to the fixture. The incoming hot should connect to the white in the 2-conductor cable running to the first 3-way switch box, just as with a single-pole switch loop.
However, that white wire should connect to the white wire in the 3-conductor cable to the second 3-way switch, and through any 4-way's in between. In other words, always run the hot on the white all the way to the common terminal of the farthest switch.
Then, the red and black are the travelers returning from the last 3-way, through any 4-ways, to the first 3-way, and finally back to the fixture on the black wire in the 2-conductor cable, again just as with a single-pole switch loop.
This is explained in 200.7(B)(2) ('02 NEC). While the requirement to re-color this conductor may be new in the '02 NEC, the requirement that the white be used as the supply, but not travelers or return leg, has been the same for a long time.
The one case where it is unavoidable to use a white as a traveler is when both 3-ways are fed from the fixture box via 3-conductor cables. Even then, the white in the first 3-way run would be the feed, red and black would be the travelers, becoming red and white to the second 3-way, with the return leg as the black.
That means the traveler pairs meet up in the crowded fixture box, where the color mis-matching occurs. If I have my choice of coloring, I like blue over red or black. However, if the white will become black, I like using the two blacks as travelers, leaving the red as the return to the fixture.
The bottom line is that you cannot always count on conductor color remaining constant throuought a switching scheme, except in conduit, where you get to choose the colors, and there is no excuse for using a white as a hot. Even with NM, there is the possibility of an intervening junction box somewhere.
If you're replacing 3-way switches, it's best to tag the wire on the common terminal if there is the slightest possibility of losing track. In the case of 4-ways, it's easy to forget that the two dark terminals connect to the two travelers from one 3-way and not to the two blacks, one from each 3-way.