I don't know that there is a right answer to the problem of substantially lower demand. simple economics does say that a reduced demand will push prices down, but it also pushes supply down, and at some point there is an equilibrium reached.
as many of us here are, in fact, god's gifts to the principals of
electromagnetism, (very large grin inserted here), this fact remains obvious:
many people who purchase electrical services do not know the difference
between qualified, and unqualified people, nor do they care... if they knew
the difference, they would be electricians, and wouldn't need our services.
so, we make our livings helping people who don't know what we do, do what
they want. if the lights go on at the end of the day, most are happy.
and the difference that they do notice, is that one person charges 25%
less than another person, and that's all she wrote. we are the nation that
allowed wal-mart to grow to the size that it is. that, for good or ill, is how
america does most of it's buisness.
does wal-mart have the best products? hardly. do they have the best value?
occasionally. are they the cheapest? mostly. are they the biggest? yes.
for most people, price is everything... and the consumer, by and large, is
indifferent to what we do, other than it works, and we don't make a mess
doing it.
and right now, anyone spending money has a lot of choices who to spend it
with... it's been almost 4 months since october's financial meltdown, and
everyone's getting a good look at what their income situation looks like. it
took a month for shock and the full import of what had happened to set in,
and another month for a response to that..... layoffs, some out of fear, some
out of lack of income.
and there's a rule i learned 25 years ago.... if you shut off someone's money
for 90 days, they are approaching destitution. this applies to over 95% of us.
from millionaires to part time retail clerks.
the best sparky in north america, after six months of unemployment, will do
just about anything to bring in a buck. any buck.
we are at month two. it's gonna be interesting. the next four months are
going to be something akin to a drunk getting sober, and going thru detox.
it isn't going to be pretty. anyone who's ever experienced that, or watched
someone they know go thru it will recognize the parallels immediately.
collectively, as a nation, we have been on a huge financial bender since
1982 or so... complete with denials of the problem, attempts at intervention,
financial bailouts, increasingly severe binges, and a surly disregard for any
point of view other than our own.
and now, while drunk at the wheel, we have had a wreck, and quickly
checked into the betty ford center of drunken econmics, in the hope of
avoiding the consequences of our 25 year binge.
it's gonna take a while to fix.
randy