I think residential demand charge is the fair way to go, so those who use it foot the bill rather than letting capacity saturate, then letting the last one to join the club pay the upgrade.
If you want the 720hp 5.2L V8 supercharged option for an F-150, that's $30,000+ added option over the 3.5L V6 ecoboost. You're paying for the enjoyment of being able to call upon the power to getting from stop to whatever speed quicker than the base while it lowers mpg and offers zero benefit in every day commute. What is demand charge? Same thing. Just like that 720hp engine is going to cost a lot upfront as well as cost you in reduced mpg in every day driving, larger distribution equipment cost the power company more in equipment, as well as no load loss.
Tankless electric is about the worst for utility, because it increases localized kW demand that strains local grid equipment without the long term benefit of increase in billable kWh. It's like they're being forced to rent the 720 hp v8 model for the same price as the base for the same per mile charge as the base model.
Tankless are worse than EVs. They don't add billable kWh sales over the tank water heater they replace and has a higher kW demand than EV. EV adds sizable billable kWh and have the capability to allow charge rate to be remotely controlled to match grid power availability.