Take a look at 250.24(A)(1) "....to, including the terminal or bus to which the grounded service conductor is connected at the service disconnecting means..."
Oh yea, there's not a doubt in my mind that this, that is, connecting the GEC to the neutral bus, is allowable. I'm just curious about the "supply side" and "load side" designations as it pertains to this rule.
This particular code reference clearly states that this connection is allowable, but doesn't really clarify whether the neutral bus itself is considered "supply side" or "load side."
It's the latter 250.24(A)(5) Load Side Grounding Connections that makes this debate interesting to me, although not really in the best interesting of efficiency. The code says you can land the GEC on the neutral bus, so what does it matter if the neutral bus is "supply side" or "load side." "Just do it and be done" would be the conventional response. I'm just a curious cat and enjoy these kinds of intellectual debates.
It can get tricky because the "load side" of the overhead service conductors is still the "supply the side" of the overall system, which is why I made that joke about relativity being so much fun.