Which is totally irrelevant to the OP question which is based on the United States NEC.
The OP appears to be a product design engineer personally I go by KISS if I had to choose between two similar HVAC equipment brands and one needed a 3 wire + ground and one needed 2 wire + ground I'd choose the two wire.
If I ran a HVAC mfr business I'd want all my equipment to be single voltage thats the standard for HVAC. big equipment is 480 with 24 volt controls or 208-240 with 24 volt controls. Sure gas with 120 volt controls.
Pumps, fans blowers etc are all single voltage.
Just look at ductless heat pumps most are 240V, now if a customer wanted to buy a bunch of 120/240 minisplits I'd say whoa now wouldn't it be simpler to get a 240 one? I think thats Besoeker3's point. KISS
And having worked across the pond that 230 they have can be lots of different types of 230 every kind you can imagine there is not really just one simple type. UK has more like 240 than 230, Germans have 230 but it can be ungrounded or grounded, Spain has 220Y127 where as up north Sweden has 400Y230, sure they usually only use the '230' legs, but it comes from a lot of different systems and you have to know how it was 'earthed' if even earthed at all.