reactive power √-1X = not real power, and no cost to poco
but, in real world, dealing with Amps is very real, so thata where jX bites you
but why all the fuss, if the unit has a PF less than 1 just add XC or XL as needed and be done with it. build to kW demand and adjust kVAr as needed, install those solenoid cap banks and call it a day, thus the imaginary jX "power" is nothing to worry about.
the use of the term "power" for jX is kinda wrong, but the power folks needed to place a name on it. "imaginary power",
there is cost to poco
not fuel but increased line size (well a bit of fuel due to increased losses)
power factor correction
switching and fault transient mitigation