Sometimes you gotta do multiple bends on a single pipe with rigid because there might not be room to spin individual pieces, or thread individual sections. Also, with EMT the couplings function like unions with rigid, in that you don't need to spin the sections together. BUT with EMT it isn't any harder to pull through a coupling than through a length of pipe, while with Rigid it is significantly harder to pull through a union than through a length of pipe. With rigid, unless you are using unions, you get only one shot for installing a piece that cannot be spun on. Choose wisely.
There is another consideration - do you start at the power end, the field end or in the middle of a run. With EMT it doesn't matter much. With Rigid there is more of a consideration. To avoid unions, it is sometimes best to start in the middle if the run requires some oddball combination of bends. If that is not the case, I prefer to start from the power end and work toward the field end. My thinking is that if something needs to be changed (now or later) it is easier to work backward from where you left off, than from where you started. The field end is more likely to change than the power end.