Being from NJ myself I've found that prices will vary depending on the county you're working in (we've had this discussion here in the forum before). For example, the going price fopr a std. 200 amp service (SE cable, panel in garage, ground rods and water main fairly close by, etc) in Bergen County will go for $2800-3200. Move one county over to Passaic and the ave. price drops to $2200-$2800. Move another county over to Morris and the price drops again. From what I remember about the last time we talked about this, when you move down to the shore communities the prices drop even more.
Nothing new here, electricians (contractors) have been saying this as far back as I can remember (1970). I started out in Riverdale, NJ. Our prices for the service you described above starts at $3,200 and I'm up here in the sticks. All my competition is lower, but we take jobs from them all the time. Customers want value for their money, not necessarrily is it always the lowest price.
What I have a hard time comprehending is that the cost of material is all relatively the same no matter where you buy. The only variable then becomes labor. There are guys out there who are willing and thankful to make themselves $500.00 for the day. I know times are tough but if that is what the future of our trade holds in store I'll be retiring my tools and working for Home Depot sooner than I think.
Same thing, nothing new here. Only we didn't have Home Depots in our market. It's never going change, ever. Stop worrying about those guys, they eventually go out of business. The best thing you can do is build your own brand and customer base so customers come only to you.
Speaking about Home Depot, next time you're in there take a few moments to look around while you're in the electrical section and take notice as to who is buying what. If you see a homeowner buying a receptacle or a cover plate - no big deal. However, when you see someone who appears not to be sure as to what they are buying, and begin putting breaker panels and SE cable in their carts - be very, very afraid.
Afraid of what? That they are going to kill themselves or burn their house down? Or that your going to have to redo their installation?
Another thing I'd like to say is that we (as electricians in general) don't stick together as a trade.
True, they never have and they never will, ever. So, why worry about it? It's a given. When you focus your attention on the things you can control is when you will start making money in this business.
We seem to cut each other's throat at the drop of a hat. Many of us (perhaps those newer in the trade) aren't aware of what the going prices are on various types of work and often mis-bid a job.
That's because most contractors sell on price, instead of building relationships with customers and selling value. Those who are cutting price are oblivious as to how to run a profitable company. Moreover, they are not really interested in learning either. It's easier to just complain about things and blame their problems on circumstances they can't change instead of learning how to become a successful business owner.
BTW, there is no such thing as the "going price". Prices must be arrived at by using a formulae that identifies your billable efficiency, direct cost, overhead and your desired profit. The "going price" will never allow you to make money in this business. Most contractors don't have a clue on how to price themselves.
Finally, if you're working for a builder don't plan on buying that boat just yet. You're not making any money. They're making all the money - you're not allowed to make any money. And if you lowered that price to try and get the job, hold onto your seat because some hoakie working on the side just under-bid you.
Couldn't agree more; but again, nothing new here. Why bother working for them. I haven't in over 20 years.
BTW, not to get off subject here, but if you believe someone is contracting electrical work with the public and they are not licensed, you are morally obligated to turn them in. It's a 4th degree felony here in NJ and the fine is $1000.00 - first offense.
Morally obligated? Although I totally agree there are unlicensed contractors, I don't think your morally obligated to do something that is a total waste of time. If your doing the things necessary to make your business successful you don't have time for it.
OK. Off the soap box now
I have to get someone to help me down.
Cheers!