The cost of the Powerwalls themselves and wiring them to breakers isn't anywhere near the full cost of a battery backup project. You have to install the gateway, run a (typically) 100-200A feeder to it, and then feed that to either a new or existing subpanel to back that up. Or intercept an existing feeder and splice it in jboxes to achieve the same. And then you likely also have to rewire loads, which may be relatively simple or may take as much time on the jobsite as everything I've mentioned already. You've got to do all of this in an organized fashion to avoid having the customer's power off longer than they expect. Hard to do all this at speed and volume and still deliver customer satisfaction.
So, roughly, take price of Powerwalls (plus tax?), add $1000 for the gateway equipment, add the going rate in your area for wiring up an EV charging plug (distance dependent) to account for wiring up the Powerwalls, add the going rate in your area for a service panel upgrade to account for the rest of the work, add a couple $K for some likely higher permit fees and for someone to draw plans (because the AHJ may want plans when they wouldn't for that other stuff) .... And there you have roughly the minimum price for a company that wants to stay in business doing this work. And that's for a simple project.
I'd say the number you quoted is a bit on the high side if it's a base price that doesn't include more than a simple job requires, and about right if the job requires more. If demand is high, they may be quoting high to separate out the customers who are actually serious.