When something new comes out how is the listing standards determined? I can imagine the manufacturer(s) still have some involvement in creating the listing standards. As product evolves standards may change, and can see either UL making change on their own or the manufacturer comes up with new ideas for the standards and presents them to UL, may end up in some compromise for the final listing standard from what the original idea was.
The listing standards are created by a Standards Technical Panel and like the NEC code making panels, the rules require that the panel members represent multiple view points, and like the NEC, no more than one third of the members can be from any one group such as manufacturers.
The changes are made in the same manner. Someone submits a change proposal and it is acted on by the STP.
Both UL Standards Making Organization and the NEC operate under the same ANSI rules for consensus standards. As with the NEC, anyone can submit a proposed change to a product standard, however it is not as easy as the process for the NEC.
Of course proposals for changes in the standards come from manufacturers, and even a request for a new product standard may come from a manufacture. Especially in the case of a new product that does not fall under any existing standard. In that case, the UL staff people will write most of the safety rules in the standard and it will be give to a STP, just like a new code article would be assigned to an CMP in the NEC process.