I think a point that was mentioned should be mentioned again. This is a supply/demand issue. There is a serious reduction in demand for electrical services. Those that supply to the demand are now fighting for the privilege of being the supplier to the diminished demand. I know in the recent years (prior to mid-2008) I could almost name my price. I was not afraid to be one of the highest priced electricians out there.
Because I live modestly, have no debt, saved during the good times, I can work 10 hours a week and get by right now. This allows me to hold the line on my pricing. Most people are not in this position. Those that have the monthly overhead have serious choices. Selling a job to pay 90% of your overhead instead of none of your overhead while you wait out difficult times is a valid business strategy. Of course it will only last as long as the business has the resources to cover the other 10%. That other 10% is the cost of staying in business during difficult times.
One of the biggest problems we have now is too many people did not save enough during the roaring 2000's (kind of like the roaring 20's) and this pull back will shake out the weakest players. We must go through it. You can fold up shop and come back when it gets better, or you can take jobs at the price the market sets and figure out how to cope.
It seems some on this board actually believe the contractor sets the price. That's an illusion. The market sets the price it's willing to pay. The contractor has to try to find out what the highest price the market is willing to pay and be $.01 lower than that. I'm not talking about government bid work as much as I'm talking about private work.
The market could care less if you can pay your bills or not. That's your job to know what level you can work at.
When you have contractors needing $10,000,000.00 worth of business and only $3,000,000.00 is available......... well let's just say you better be all 3, good, fast and cheap.