On the freezer I am currently testing the on period is about 44% (164/370) of the total cycle time. An experiment I will run later will be with about 4" of foam insulation around the outside of the cabinet. This experiment should show a substantial change.
Assuming no air leakage the heat loss from an enclosure in still air is a function of the outside surface area and the thermal resistance to the interior. The thermal resistance is determined by the insulation between the outside surface and the interior. A typical calculus question is what rectangular shape box has the least surface area to interior volume? This shape is a cube.
Watch out! I inadvertently tried that experiment, with undesirable results.
I have a freezer in a storage space, and I had a few pieces of foam plank insulation to store. Thinking that a little extra insulation couldn't hurt, I simply propped the foam up on the side of the freezer.
Some months later, I decided to feel under the foam. The side of the freezer was _hot_.
I then went found the freezer manual online, and the installation instructions require clear space all around the unit for air flow.
I don't know what the heat source is; my guesses are: 1) heaters to prevent condensation 2) condenser coils integrated into the outer surface to get more area with which to reject heat 3) heat conducted by the metal walls from the compressor or condenser. In any case, the added insulation acted to retain the heat generated by the freezer, presumably lowering efficiency.
Some additional info: this is an upright freezer, and the back of the freezer does not have an exposed condenser coil. Compressor is apparently at the bottom, but with no apparent fan or significant air flow.
-Jon