You do recall we had this conversation before. It is true I have the most awesome and effortless heat. I love my firemaking.
Everything in the photo is my design, choice of materials and equipment, and installation labor (including the sheetrock, the wall, the floor, and the foundation). The concrete wall, floor, in the photo is wrapped in 2" EPS blue foam board and incorporated as a radiant heated thermal mass component of the heating system. There is more than the eye can see. 3 cord / year cordwood and not one drop of oil, heat and DHW.
Competing in the market, I do have to compete with that fruit stand grade level of competition. Which obviously means this is the only time you will ever see a Froling, primary secondary piping, and Tekmar 356 reset injection pump controllers. You may see what you wish to in the photo. The heat itself is the sensitive issue, not any discussion about it.